Couldn’t agree more with that ACTUAL QUOTE from a Snowboarder Magazine mailer attempting to get me to sign up for a year of subscription. Apparently over at “Snowboarder” they have a “one track mind” where “all (they) care about is snowboarding—just like me.”
And how about this epic epigram:
“Where too much is never enough.”
I really had to chew on that one for a while.
Of course, their venerbable magazine will take me from “the powder fields to the after-party…where you want to be.” So I’m a little confused, because supposedly all snowboarders care about in life is snowboarding (which really sucks for 98% of riders, who devote their entire existence to something they’re not that good at), and yet many seem to have this paradoxical desire to party after riding. I’m not sure when sliding down a hill on a waxed piece of wood/fiberglass began meriting after-parties, but apparently true shredders are permitted to enjoy one other hobby in life.
word to your mother
This cute mailer doesn’t do much to dispel the life-failer snowboarding stereotype; in fact it rather encourages living in the lowlands of human existence.
Snowboarding is an amazing sport, combining adrenaline and artistry, exhibition and athleticism, technical difficulty and drop-dead gorgeous encounters with the natural world.
And snowboarder is straight up killing it.
Mullet madness at Mountain High. I think I’ll christen this “the L-bracket mullet.”
Blue Ridge. Closest high speed quad to Rancho Cucamonga.
One of Jake’s finer moments. Behind the camera, that is. For once, he actually catches me mid-feature. 
Up box or something. Not too many folks touch this one. Jake steps down clean.
